How to Attract More Prospective Home Sellers

How to Attract More Prospective Home Sellers

While a certain degree of real estate marketing involves sourcing prospects out by contacting them, wouldn’t it be great if more clients contacted you instead? Good news — you can attract more prospective clients easily (and while adhering to social distancing) through the use of real estate technology. Whether you…

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Access Aerial and Street View Property Images From Anywhere

Access Aerial and Street View Property Images From Anywhere

With the COVID-19 pandemic ongoing, it’s critical for Canadians to maintain public health guidelines, such as social distancing — even in the real estate industry. However, this poses a problem for tasks that traditionally require close contact, such as securing images of a property. Unless the property was already on…

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New Real Estate Sales Professionals: Know Your Comps

New Real Estate Sales Professionals: Know Your Comps

Sales comparables are crucial information for setting a list price, but did you know they can also do more? Particularly for new real estate sales professionals, knowing your comps is critical at all stages of the home selling process — both for your own knowledge and for your client’s. Know…

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What Do You Think Sells the House?

What Do You Think Sells the House?

What sells a house? There are many factors that can go into why certain homes and properties move faster than others. These include: The property value and comparative list price. The home itself (layout, upkeep, renovations, etc.). The marketing done (listing photos, demographics targeted, etc.). Competition Time of year. The…

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Tips for Establishing a Listing Price in a Changing Market

Tips for Establishing a Listing Price in a Changing Market

The Canadian real estate market is in a state of fluctuation, which can make determining a listing price difficult to say the least. Between rising interest rates, mortgage stress testing regulations, uncertain house prices, increased competition, and the like, there are many factors that might be affecting your usual process…

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Generating a Property Value in a Turbulent Market

At the best of times, generating a property value can be challenging depending on the sales comps available. Often, your clients’ expectations can be out of alignment and they have a deep emotional attachment to their home. But as a real estate sales professional, there are certain factors you need…

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Estimating Property Value: Information That Sells!

Estimating Property Value: Information That Sells!

You’re in a competitive industry; you know it and we know it. You have to stretch every marketing dollar the furthest possible distance and are often likely looking for new and innovative ways to land new clients. Getting your foot in the door can be tricky because you are probably…

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Property Value 911 – When Your Client is Way Off

You worked hard to convince the client that listing with you is the way to go, and no all that’s left to do is prepare the listing agreement and determine a sale price. Until… your client tells you that they think their home is worth far more than it is….

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