Is Hyper-Local Specialization the Answer to Real Estate Recovery?

Is Hyper-Local Specialization the Answer to Real Estate Recovery?

As the COVID-19 pandemic continues, certain parts of the economy are beginning to re-open. However, even with re-opening, true economic recovery could take more time, particularly if a predicted second wave of COVID-19 comes to pass. For real estate sales professionals, the question becomes how to navigate this uncertainty and…

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How to Attract More Prospective Home Sellers

How to Attract More Prospective Home Sellers

While a certain degree of real estate marketing involves sourcing prospects out by contacting them, wouldn’t it be great if more clients contacted you instead? Good news — you can attract more prospective clients easily (and while adhering to social distancing) through the use of real estate technology. Whether you…

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How to Increase Your Coverage Effortlessly

How to Increase Your Coverage Effortlessly

Sometimes you might be doing everything you can to drive real estate leads in a particular area, but the leads just aren’t biting. It could be that the area you are covering is too small or niche or is struggling economically. If that’s the case, you might want to expand…

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First-Time Home Buyer Incentive Focus

First-Time Home Buyer Incentive Focus

The First-Time Home Buyer Incentive came into effect in September of 2019 and is expected to serve about 100,000 Canadians. Have you tapped into it yet? Your property data is the key to refining your real estate marketing strategy to find eligible first-time home buyers across Canada. Before we get…

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Tips for Showing a Home That’s Under the Snow

Tips for Showing a Home That’s Under the Snow

Winter real estate season is here and with it you might be running into a freeze on your property listings — particularly if they are under snow. In Canada, snow is part of the property package, but it can hamper your winter real estate sales if you can’t get to…

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No Date for Valentine’s Day? Pour Yourself into Work!

No Date for Valentine’s Day? Pour Yourself into Work!

Valentine’s Day is almost here, the most romantic time of year — using you’re flying solo. If you’re alone, there’s no need to feel sad. Why not take your date in a different direction — say, to the office? It’s possible that your love of real estate has been dwindling…

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How to Remain Competitive When There are Less Real Estate Leads

How to Remain Competitive When There are Less Real Estate Leads

As interest rates increase and mortgage rules shut some would-be buyers out of the housing market, there are less real estate leads available for business. But there are still the same number of real estate sales professionals — and perhaps even more. So, with more people going after less business,…

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Marketing Focus: Should You Shift Effort to Selling Condos?

Marketing Focus: Should You Shift Effort to Selling Condos?

There is one real estate opportunity that seems to only be growing in popularity: selling condos. The Canadian condo market continues to boom. From 2016 to 2018, more than 14% of private mortgages came from condominiums. In June 2018, residential construction starts across Canada surged to 248,000 units, driven by…

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6 Real Estate Marketing Ideas That Won’t Break the Bank

When it comes to being successful in real estate, one of the most important things you need to consider is how and where you market yourself. With so many different marketing mediums available, it can sometimes be tough to determine the best uses for your marketing dollars – some more…

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