Creating Connections in a Socially Distanced World

Creating Connections in a Socially Distanced World

Is social distancing the new normal? As COVID-19 has come to Canada, we have seen physical distancing regulations put in place and gradually reduced. However, even as some restrictions ease, our usual methods of connecting may take longer to come back. Many real estate professionals relied on community networking to…

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Cottage Country Real Estate Trends

Cottage Country Real Estate Trends

Summer getaways are becoming much more in the wake of COVID-19. While some real estate business has taken a hit during the COVID-19 pandemic so far, one market is turning red-hot: cottage country real estate. Areas like Muskoka, Lake Huron, Haliburton, and more are seeing a surge in city-dwellers looking…

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Is Hyper-Local Specialization the Answer to Real Estate Recovery?

Is Hyper-Local Specialization the Answer to Real Estate Recovery?

As the COVID-19 pandemic continues, certain parts of the economy are beginning to re-open. However, even with re-opening, true economic recovery could take more time, particularly if a predicted second wave of COVID-19 comes to pass. For real estate sales professionals, the question becomes how to navigate this uncertainty and…

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How to Attract More Prospective Home Sellers

How to Attract More Prospective Home Sellers

While a certain degree of real estate marketing involves sourcing prospects out by contacting them, wouldn’t it be great if more clients contacted you instead? Good news — you can attract more prospective clients easily (and while adhering to social distancing) through the use of real estate technology. Whether you…

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Access Aerial and Street View Property Images From Anywhere

Access Aerial and Street View Property Images From Anywhere

With the COVID-19 pandemic ongoing, it’s critical for Canadians to maintain public health guidelines, such as social distancing — even in the real estate industry. However, this poses a problem for tasks that traditionally require close contact, such as securing images of a property. Unless the property was already on…

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How to Host a Virtual Real Estate Showing

How to Host a Virtual Real Estate Showing

The novel coronavirus (COVID-19) pandemic is changing much about how the world operates right not — including real estate. Real estate has been deemed an essential business in many parts of the country. However, even in areas where it is deemed essential, many agencies are limiting or stopping face-to-face transactions…

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How to Increase Your Coverage Effortlessly

How to Increase Your Coverage Effortlessly

Sometimes you might be doing everything you can to drive real estate leads in a particular area, but the leads just aren’t biting. It could be that the area you are covering is too small or niche or is struggling economically. If that’s the case, you might want to expand…

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First-Time Home Buyer Incentive Focus

First-Time Home Buyer Incentive Focus

The First-Time Home Buyer Incentive came into effect in September of 2019 and is expected to serve about 100,000 Canadians. Have you tapped into it yet? Your property data is the key to refining your real estate marketing strategy to find eligible first-time home buyers across Canada. Before we get…

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Tips for Showing a Home That’s Under the Snow

Tips for Showing a Home That’s Under the Snow

Winter real estate season is here and with it you might be running into a freeze on your property listings — particularly if they are under snow. In Canada, snow is part of the property package, but it can hamper your winter real estate sales if you can’t get to…

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How to Set Up a Digital Open House Using Facebook or Instagram

How to Set Up a Digital Open House Using Facebook or Instagram

Open houses aren’t just for the physical world any more – have you considered using a digital open house? Hosting online Open Houses using Facebook and Instagram Live is an excellent way to: Enable more people to attend because it’s more convenient. Interact in the chat thread and answer questions…

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