First-Time Home Buyer Incentive Focus

First-Time Home Buyer Incentive Focus

The First-Time Home Buyer Incentive came into effect in September of 2019 and is expected to serve about 100,000 Canadians. Have you tapped into it yet? Your property data is the key to refining your real estate marketing strategy to find eligible first-time home buyers across Canada. Before we get…

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Tips for Showing a Home That’s Under the Snow

Tips for Showing a Home That’s Under the Snow

Winter real estate season is here and with it you might be running into a freeze on your property listings — particularly if they are under snow. In Canada, snow is part of the property package, but it can hamper your winter real estate sales if you can’t get to…

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How to Set Up a Digital Open House Using Facebook or Instagram

How to Set Up a Digital Open House Using Facebook or Instagram

Open houses aren’t just for the physical world any more – have you considered using a digital open house? Hosting online Open Houses using Facebook and Instagram Live is an excellent way to: Enable more people to attend because it’s more convenient. Interact in the chat thread and answer questions…

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How to Remain Competitive When There are Less Real Estate Leads

How to Remain Competitive When There are Less Real Estate Leads

As interest rates increase and mortgage rules shut some would-be buyers out of the housing market, there are less real estate leads available for business. But there are still the same number of real estate sales professionals — and perhaps even more. So, with more people going after less business,…

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Marketing Focus: Should You Shift Effort to Selling Condos?

Marketing Focus: Should You Shift Effort to Selling Condos?

There is one real estate opportunity that seems to only be growing in popularity: selling condos. The Canadian condo market continues to boom. From 2016 to 2018, more than 14% of private mortgages came from condominiums. In June 2018, residential construction starts across Canada surged to 248,000 units, driven by…

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Ramping Up for Spring – Our Top Real Estate Marketing Ideas

Normally, springtime is when the Canadian real estate market starts to heat up – just like the weather. As the snow melts, more prospective buyers come out of hibernation and those who have spent the winter considering listing their home are more likely to put it on the market. In…

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