Team Member Spotlight Series – Ruby Figuracion, Product Support Specialist

November 1st, 2022

Our team of dedicated experts work hard to support the GeoWarehouse solution and help bring you the most robust and authoritative property research, data and analytics tool in Ontario. In this series, we will be featuring a new team member each month to shine the light on who they are and how they support you in your business through Teranet GeoWarehouse’s platform.   

This month, we spoke with our Product Support Specialist, Ruby Figuracion, to discuss her 25+ years’ experience at Teranet, how her role has evolved throughout her tenure and how she continues to support the GeoWarehouse solution.  

1. Tell us a bit about your career path and how you came to hold your current position. 

I started with the company the summer before my final year of my undergraduate. I was enrolled in the Applied Geography program and as part of the internship requirement, I secured a position at Teranet. I was able to utilize my database and mapping software skills. Shortly after graduating and the Friday before my birthday I was offered the position on a full-time basis. That was over 25 years ago. For most of the time since, I have worked supporting our Real Estate users. In my previous roles I assisted Sales by attending presales meetings and writing client requirements. I have also conducted group training for our end users and product demos at tradeshows. Most recently, my role includes securing GeoWarehouse subscriptions of users who are not Real Estate Board members, resolving address correction requests and generating client usage reports. 

2. How has your role changed over time? 

Initially, most of my responsibilities were very task oriented, whether it be as 2nd level support for client enquiries, fulfilling requests from Sales or providing Finance with usage details. My role has changed to include responsibilities where I am taking more ownership such as that of customer retention through our renewal campaign.

3. How does your role tie into the modernization and innovation of solutions offered by Teranet?

As part of the Product team, I am very aware of our clients’ experience, including pain points, with GeoWarehouse. By sharing this information with the team, we have been able to create better processes for resolving issues.

4. What do you think is the most notable innovation in your division in recent years?

The most recent notable innovation is our ability to offer unique subscription dates. Previously, subscriptions were fixed annually to a set date. We have since allowed users to renew when they want. This flexibility allows our clients to align with their fiscal deadlines and eliminates prorated subscriptions. 

5. What do you think has been the key to keeping your team at Teranet motivated and engaged?

Knowing that the work we do has an impact on our users helps me stay motivated and engaged. I hope that along with our willingness to work together, sharing information and our talents is what keeps our team motivated and engaged. 

6. What can customers expect in the future?

I expect in the future, we will provide more insight regarding analytics. These insights will not only help us but will also help users further impower themselves with knowledge and gain a competitive edge.