Want to learn how you can perform a digital property evaluation? Download our free eBook of the month.
An open house is an invaluable opportunity to let your client’s home shine! There are things that you can do to ensure that your open house goes off without a hitch – on your side that is. In most cases though, prospective buyers will have their own real estate sales professional and the more equipped you are to close a deal at the open house, the better off you’ll be.
Let’s start off with some open house basics:
Staging – Your client doesn’t have to go crazy with renovations – just some simple changes can make the open house go off with a bang. This blog on Frontdoor.com http://www.frontdoor.com/real-estate/4-steps-to-staging-for-an-open-house provides 4 simple staging ideas to prep for an open house.
Promoting – You can promote the open house online on real estate specific sites like Trulia.com and Zillow.com, on apps like ViMO by sending out invites to connect and newsletters once they’ve consented to receive communications from you, announcing the open house, and on social media sites. On Facebook consider announcing your open house in real estate specific groups. Make sure that the open house is promoted through signage on the property itself and distribute marketing materials in the community to make neighbours aware of the event.
Keep your client out of the house. Most open houses are more effective when the homeowner is not there because potential buyers are free to express themselves and their opinions about the home.
The day of… final preparation:
Be diligent – supporting the other side makes for a diligent open house
Finally, just because you are prepared for your open house, doesn’t mean the real estate sales professional on the other side is! You don’t want anything to delay an offer so if you have a hot prospect on the line – you want to close that deal!
You don’t want to get caught up in the other real estate sales professional on the other side leaving with their client, preparing paper offers and then starting up with the flurry of faxes and emails back and forth.
The diligent open house is the best open house, and GeoWarehouse can help. Contact us today by calling 1-866-237-5937.