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Digital Sales Tools… Be Digitally Dressed to Impress

By July 2, 2019No Comments

Digital sales tools have come a long way in the past several years — and they could be the missing piece of your real estate business.

With digital sales tools, real estate professionals can:

  • Find more clients.
  • Offer special incentives.
  • Market their services more widely.
  • And more.

Here are some of the ways you might consider using digital sales tools in your real estate business:

  1. Identify Target Areas

Whether you work in a niche or are considering expanding your real estate reach, it is helpful to have an idea of where you would like to target geographically. This can help keep your budget in check, while generating more leads for your dollar.

Property data, including comparable sales reports and demographics information, can help you identify target areas to find out if it meets your sales profiles. This way you can find the most potentially lucrative neighbourhoods before you’ve even begun marketing.

  1. Offer Incentives

Digital sales tools can do more than help you target new leads – they can also bring leads to you through offering value-added incentives.

For instance, you could offer a property value estimate as a sales tool and generate the estimate using automated valuation model (AVM) data.

If clients are interested in finding out their property value, and the estimate is good, they may be more motivated to sell.

  1. Transform the Open House

Digital sales data can help transform the traditional open house in two big ways.

First, you could use property data accessible online to answer questions at an open house, such as estimating property value for a potential buyer or verifying homeowner information. And you could show detailed information right then and there, such as aerial imagery or existing surveys or plans (if available).

Second, you could also use property sales tools to host a virtual open house by showing images of the property online and answering in-depth questions about the neighbourhood all online. This could allow you to leave the open house up longer and attract more potential buyers.

The limits of digital sales tools for real estate professsionals are only as far as you can imagine them. As long as the data you are accessing is accurate and up-to-date, you can find opportunities for lead generation and marketing that never would have been possible before.

With the tools from GeoWarehouse, you can access property details reports, comparable sales, demographics information, and more, all in the GeoWarehouse eStore.

If you are a subscriber, start accessing your reports today or ask us about other opportunities.

Not a subscriber? Become one today. Call 1-866-237-5937 or visit