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For Sale by Owner: Turning FSBOs into Leads

By July 10, 2017No Comments

While many real estate professionals cringe at the term, for sale by owner (FSBO) properties can actually be an excellent opportunity when prospecting for new leads. But let’s be honest: reaching out to an FSBO can be a challenge for some real estate professionals.

It doesn’t have to be difficult to convert for sale by owner properties into leads. Developing any lead is a smart investment in time and money – and the best way to boost your bottom line. Pursuing solid leads is well worth the effort – if you can turn them into clients. That being said, of all the leads at your fingertips, FSBOs are the easiest because they have already decided to sell. Now you just have to convince them that you are in the best position to help them do so.

Often, stories of other successful FSBOs may inspire home-sellers to go the DIY route, but were they actually success stories? Those sellers may have sold themselves short by selling for too little in order to sell fast. Is that a reflection of the market, or that they undervalued their home? Without the expertise of a real estate professional, what are FSBOs missing out on?

Homeowners generally don’t enter into real estate blindly, but those who do typically end up looking for a professional to take over and sell their home. This is why you need to convince them that you are the right person to take over the sale when the time is right and they finally decide they need the services of a professional.

So, what is the key to converting for sale by owner properties into leads? Establishing value – your value. Sure, owners think they’re saving money by doing it themselves, but they don’t realize all the work that goes into selling homes and what a real estate sales professional actually does to slap on that SOLD sign. It is your job to show them the value you can bring and how you can ultimately help them sell at the best terms.

Providing value to your clients means giving them more. Delivering valuable information about the current market, housing trends in the area, property values and comparable sales works to present you as knowledgeable and dedicated to providing great service.

With the suite of reports and information readily available through GeoWarehouse, you can become the expert homeowners can turn to when their solo efforts fail. Not already a GeoWarehouse subscriber?

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