Leverage Real Estate Demographics to Expand Your Reach Beyond Your Neighbourhood

October 13th, 2020

In the past, many real estate sales professionals found themselves specializing in a specific neighbourhood and with good reason – to properly represent a property you must understand the neighbourhood and the key demographics.

If they had a buyer who wanted to consider another side of the town or a nearby city, they often referred the customer to another real estate sales representative – especially when the buyer was pressed for time.

Even when the buyer had some time, it wasn’t always easy for real estate sales professionals to learn about an unfamiliar neighbourhood or community. There are just so many things to learn about. Which schools are in the area? What are their ratings? Are there any supermarkets within the immediate vicinity? Which highways are the closest?

The list goes on.

Fortunately, if you fast forward to today – the situation is different. Advances in technology have made it easier than ever for you to learn about and present information on demographics to your prospective customers.

Today, the information that you have access to can help you:

  1. Expand your reach.
  2. Generate more leads.
  3. Sell more properties.

Did you know that 78% of buyers surveyed in the NAR’s Community Preference Survey shared that the neighbourhood quality is more important than the size of the home?

All the more reason to focus on this aspect!

HoodQ Report is a great example of how you can use technology to establish yourself as an expert in the neighbourhood of consideration.

How does it work?

Well, HoodQ is the largest provider of curated address and neighbourhood reports in Canada. Through GeoWarehouse, within seconds, you can get customized, hyper-local, address-specific reports that present a snapshot of everything the buyer needs to know about a specific neighbourhood.

The reports feature information about:

  • Public, Catholic, and Private schools in the area by name, type, and location, as well as school attendance zones where available.
  • The closest parks and recreation facilities such as dog parks, playgrounds, tennis courts, and swimming pools.
  • The nearest transit stops – both street and rail.
  • Hospitals, fire and police stations, grocery stores, coffee shops, and more.

These reports can easily be embedded into your website, used in your marketing campaigns, sent directly to prospects, and leveraged for presentations and open houses.

The possibilities are endless.

So, in today’s day-and-age, you don’t have to be stuck within familiar neighbourhoods.

With GeoWarehouse tools in your toolkit, you can not only research demographic information but also digitally show it to your prospects. Have questions about the HoodQ report or its integration? Learn more by calling 1-866-237-5937 or visiting www.geowarehouse.ca.

Which demographic aspect, in your opinion, are buyers most interested in? Share with us on social media. GeoWarehouse is on TwitterFacebook, and LinkedIn.